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Marketing Research An Applied Orientation, by Naresh K Malhotra
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Marketing research is an integral part of marketing. It helps companies stay competitive and avoid the high costs of poor decisions based on unsound information. This book helps readers to master the skills of marketing research, from assessing informati
- Sales Rank: #418195 in Books
- Published on: 2015
- Original language: English
- Number of items: 1
- Dimensions: .0" h x .0" w x .0" l, 3.43 pounds
- Binding: Paperback
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